Setup complete.
Here's what you've entered. Change anything before moving on.
Assessment mode
A client's studio
Organisation
—
Industry
—
Studio type
—
Team size
—
Concurrent projects
—
Currency
GBP
Salary band
£90,000 avg
Annual revenue
—
eNPS
—
AI adoption
—
Change context
Post-restructure
Departments
Map your teams. Rate connections. See the system.
Not all decisions are equal. Assign each department to the layer that reflects how their work actually functions.
Foundational
Rare · Protected · Human
Core brand identity and product DNA. Changes slowly and deliberately. Defines what you are. Cannot be automated or delegated without real risk to the brand.
Typical departments
Interpretive
Guided · Taste-led · Judgment-heavy
Translates the foundation into the world. Requires creative judgment and taste. Can be guided by principles and templates, but can't be fully systematised. Quality depends on the person.
Typical departments
Executional
Fast · Scalable · Automatable
High-volume, repeatable output where speed and consistency matter more than individual craft. This is where systemisation, templating, and AI deliver the most value without brand risk.
Typical departments
Departments
Toggle on the teams that exist. Rename them to match your team's language.
FoundationiCore brand identity and product DNA. Changes slowly and deliberately. Cannot be automated without real risk.
InterpretiveiTranslates the foundation into the world. Requires creative judgment and taste. Quality depends on the person.
ExecutionaliHigh-volume, repeatable output. Speed and consistency matter more than individual craft. Where AI adds most value.
Rare · Protected · Human
Annual budget (optional)
Guided · Taste-led
Annual budget (optional)
Fast · Scalable · Automatable
Annual budget (optional)
Fast · Scalable · Automatable
Annual budget (optional)
Guided · Taste-led
Annual budget (optional)
Fast · Scalable · Automatable
Annual budget (optional)
Rare · Protected · Human
Annual budget (optional)
Add Department
Connection MapiHow well two departments work together. Strong = seamless handoffs. Poor = friction, rework, or silence.
Click a cell to quick-rate, or use Deep-dive to answer a short questionnaire per connection. Both feed into the ecosystem analysis.
| Strategy | Creative | Client Services | Production / Studio | New Business | Tech & Data | People / HR | |
|---|---|---|---|---|---|---|---|
| Strategy | ● | ✗ Weak | ✗ Weak | ✗ Weak | ✗ Weak | ✗ Weak | ✗ Weak |
| Creative | ✗ Weak | ● | − Good | ✓ Strong | − Good | − Good | − Good |
| Client Services | ✗ Weak | − Good | ● | ✓ Strong | − Good | − Good | − Good |
| Production / Studio | ✗ Weak | ✓ Strong | ✓ Strong | ● | ✓ Strong | ✓ Strong | ✓ Strong |
| New Business | ✗ Weak | − Good | − Good | ✓ Strong | ● | − Good | − Good |
| Tech & Data | ✗ Weak | − Good | − Good | ✓ Strong | − Good | ● | − Good |
| People / HR | ✗ Weak | − Good | − Good | ✓ Strong | − Good | − Good | ● |
Strategy
✗ Weak
Creative
Strategy
✗ Weak
Client Services
Strategy
✗ Weak
Production / Studio
Strategy
✗ Weak
New Business
Strategy
✗ Weak
Tech & Data
Strategy
✗ Weak
People / HR
Creative
− Good
Client Services
Creative
✓ Strong
Production / Studio
Creative
− Good
New Business
Creative
− Good
Tech & Data
Creative
− Good
People / HR
Client Services
✓ Strong
Production / Studio
Client Services
− Good
New Business
Client Services
− Good
Tech & Data
Client Services
− Good
People / HR
Production / Studio
✓ Strong
New Business
Production / Studio
✓ Strong
Tech & Data
Production / Studio
✓ Strong
People / HR
New Business
− Good
Tech & Data
New Business
− Good
People / HR
Tech & Data
− Good
People / HR
Strong
5
Medium
10
Poor
6
Unrated
0
21 of 21 rated
You've identified 6 poor connections and only 5 strong. That's a system under strain. More fractures than foundations. This pattern usually means dysfunction has spread beyond individual teams.
Intake Questionnaire
5 minutes. Sets your baseline across all departments.
0 / 8
Executive Summary
How bad is it. What it's costing.
Decision Flow
Map a real workflow. See what it costs.
Canvas is empty
Load a template or add a node to get started.
Properties
Select a node to edit its properties.
Flow Insights
Add nodes to the canvas to see flow insights.
Department Scores
Score each team across four operational dimensions. Find where dysfunction lives.
Tech stack audit
Tool overlaps and unhappy users equals hidden costs.
Action Tools
Diagnosis to implementation. Coming soon.
From diagnosis to implementation
The Dashboard tells you what's broken and what to fix first. Action Tools will build the fix for you: redesigning approval chains, generating brand operating systems, and rationalising tool stacks. In development.
Approval Architect
Brand OS Builder
Tech Stack Rationaliser
Stakeholder Interview Kit
Start Here
Do this first
Your most impactful task and most at risk team.
Action library
Every recommended action, ordered by impact on your weakest areas.
01. Organisation
Organisation snapshot
Operational health across every department. Where decisions flow and where they stall.
Top risks
Strategic moves
02. Finances
The Money
Dysfunction has a cost. Here it is, broken down by cause.
03. Culture
The Culture
Specific pain points in specific teams. The system works, but it's harder than it should be.
Top risks
Insights
Connection repairs
Fractured relationships, and what to do about them now.
Connection ecosystem
Hover to trace connections. Cascade Mode shows how dysfunction spreads.
/ 100 health
CONNECTIONS
Cascade Impact