vitals
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α vitals Alpha 0.1 · Internal build — not for distribution
Assessment / Organisation Setup
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You're viewing demo data for a fictional studio. Clear demo data and enter real scores to see your organisation's actual health.
Who are you assessing?
This shapes how the tool addresses the work throughout.
My own studio
I'm diagnosing our own operations
A client's studio
I'm running this on behalf of a client
Departments
Map your teams. Rate connections. See the system.

Not all decisions are equal. Assign each department to the layer that reflects how their work actually functions.

Foundational
Rare · Protected · Human
Core brand identity and product DNA. Changes slowly and deliberately. Defines what you are. Cannot be automated or delegated without real risk to the brand.
Typical departmentsBrand, Product / Dev, People & HR, Creative Direction
Interpretive
Guided · Taste-led · Judgment-heavy
Translates the foundation into the world. Requires creative judgment and taste. Can be guided by principles and templates, but can't be fully systematised. Quality depends on the person.
Typical departmentsMarketing, PR & Comms, Partnerships, Strategy
Executional
Fast · Scalable · Automatable
High-volume, repeatable output where speed and consistency matter more than individual craft. This is where systemisation, templating, and AI deliver the most value without brand risk.
Typical departmentsLive Ops, Social, Regional / Local, Customer Service
Departments
Toggle on the teams that exist. Rename them to match the client's language.
FoundationiCore brand identity and product DNA. Changes slowly and deliberately. Cannot be automated without real risk. InterpretiveiTranslates the foundation into the world. Requires creative judgment and taste. Quality depends on the person. ExecutionaliHigh-volume, repeatable output. Speed and consistency matter more than individual craft. Where AI adds most value.
Connection MapiHow well two departments work together. Strong = seamless handoffs. Poor = friction, rework, or silence.
Click a cell to quick-rate, or use Deep-dive to answer a short questionnaire per connection. Both feed into the ecosystem analysis.
Intake Questionnaire
5 minutes. Sets your baseline across all departments.
0 / 8
Executive Summary
How bad is it. What it's costing.
Ecosystem Map
Hover to trace connections. Cascade Mode shows how dysfunction spreads.
/ 100 health
CONNECTIONS
Cascade Impact
Decision Flow
Map a real workflow. See what it costs.
Canvas is empty
Load a template or add a node to get started.
Properties

Select a node to edit its properties.

Flow Insights

Add nodes to the canvas to see flow insights.

Department Scores
Score each team across four operational dimensions. Find where dysfunction lives.
Diagnosis Report
What's broken. Why. What it costs.
What this doesn't show you

This is one person's view. The most useful finding in any diagnostic is where two people see the same organisation differently.

The full assessment captures 3–5 perspectives and surfaces the gaps between them. The gap is the diagnosis.

The scores tell you what's broken. The interviews tell you why. Without both, you're treating symptoms.

Action Plan
What to fix. In order. Starting now.
Start Here
What to fix first
The single highest-impact action and the department that needs it most.
01 — Organisation
Organisation snapshot
Operational health across every department. Where decisions flow and where they stall.
Top risks
Strategic moves
02 — Finances
The Money
Dysfunction has a cost. Here it is, broken down by cause.
03 — Culture
The Culture
Where trust is high, where teams are isolated, and what that costs.
Top risks
Insights

Connection repairs

Fractured relationships, and what to do about each one.

vitals

This is vitals.

A diagnostic tool for creative studios. Score how your organisation actually works — not how it's meant to.

How it works

Map. Score. See what it costs.

Map your departments, score how they work, rate how they connect. We calculate the cost — and tell you what to fix first.

Ready

20 minutes in. Findings that stay with you.

Load demo data to see how it looks, or start with your own organisation.

Diagnostic Questionnaire
Question 1 of 9
Department
Overall health / 100
Connection
Rate the working relationship between these two teams.
Import Department Response
Paste the response code from the department owner. Scores will be applied automatically.
One more thing
What's breaking down most right now?
Your answer shapes where we direct attention.
Inconsistency in delivery quality
Work lands differently depending on who's doing it and when
Timelines stretching beyond reason
Decisions take too long and deadlines move regardless
No real ownership
It's never clear who has final say
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Contact us
Talk to a member of our team. We can walk you through vitals, discuss your organisation's results, or scope an engagement.